Archive | 9:21 pm

Day 1-NYC Fashion Week

9 Sep

Where Wear in the City is officially in NYC for Fashion Week! We made it here late last night due to the monsoon and tornado touchdown in Dallas!

Despite the weather and little sleep, we had a great morning and afternoon with the Wella Professionals at the Color Catwalk Class at Studio NYC & the R&D Salon in Rockfeller Center.

We had the pleasure of meeting and learning from the top Wella Professionals in the country….Alexandra Matiz, Wella Color Ambassador of the Patrick Melville Salon in NYC, Aura Friedman, Wella Celebrity Colorist of the the Serge Normant Salon in NYC, and Rick Wellman, Co-Owner and Colorist of the Patrick Melville Salon to name a few. These top professionals as well as the Wella Professionals brand team conducted a seminar for some of the top colorists in the country in regards to overall hair color trends for Spring 2011…think futuristic, innovative, technology and luxury with golden hues…all based on the “blonde” interpretation. These platinum, iridescent, modern slate and white tones are being used for the upcoming Cynthia Rowley show on Saturday 9/11. The colorists also participated in the coloring of all the hair wefts “aka extensions” for the Cynthia Rowley Fashion Night Out West Village store which was voted as the #2 and Top 5 place to be tomorrow night and yours truly will be there!

All in All, we learned that Wella Professionals and these fabulous colorists are united people who are passionate about hair in the quest for moments of hair triumph! They are innovative, inspiring and educated in hair color trends which you will see complete on the runway. Be sure to checkout the Wella Professionals Discovery Tour coming to a city near you….

Check out Day 1…
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Stay tuned for Day 2…the Lorick Women's Mafia Event "Are You Runway Ready" tonight and the Lorick Fashion Show and Cynthia Rowley Fashion’s Night Out tomorrow!

Special thank you to Mary, Maria and Jessica of the Wella Professionals brand team, Stephanie, Torri and Kristen of Devries PR and all the colorists at today’s event! You all are fabulous and will rock the Cynthia Rowley events this weekend!

Where Wear will we be next….

Color+Fashion = Marriage,

A&C

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